AF Outreach – AI‑Powered Cold Outreach Platform
AF Outreach is a full-stack web application designed to streamline and automate the entire B2B cold outreach process, from lead management and AI-driven personalization to email delivery, reply handling, and performance analytics.
Industria:
AF Outreach is an AI-powered cold outreach web application designed to help freelancers, agencies, and sales teams run effective B2B outreach campaigns without sacrificing control, personalization quality, or email deliverability.
The project was built with a clear goal: to design a real, production-ready system that reflects how modern outreach should work in practice, not just in theory.
The entire platform was developed using Antigravity IDE, which served as the core environment for frontend development, application logic, AI workflows, and system integrations.
AF Outreach centralizes the full outreach lifecycle into a single platform.
Instead of relying on disconnected tools for CRM, enrichment, copywriting, sending, and reply handling, the system provides one unified workflow that covers:
lead management
AI-driven personalization
campaign orchestration
email delivery
conversation handling
performance monitoring
The platform is designed to combine automation efficiency with human oversight, allowing users to scale outreach while maintaining quality and domain reputation.
AF Outreach was built using a modern, AI-native stack:
Antigravity IDE – primary development environment used to build the entire product
Next.js & React – frontend and application logic
OpenAI APIs – AI enrichment, summarization, and message generation
n8n – external workflow engine for email delivery and queue handling
Vercel – production deployment
Relational database – persistent storage for leads, campaigns, and conversations
This architecture ensures scalability, reliability, and clean separation between interface, logic, and execution.
Unified Lead Management
The platform includes a centralized lead database containing personal, company, and role-based information.
Leads can be searched, filtered, enriched, and assigned to campaigns, enabling structured outreach instead of unorganized bulk sending.
Campaign & Sequence Builder
Users can create multiple campaigns, each composed of an initial email and follow-up steps.
Dynamic variables such as name and company are automatically injected, while campaigns can be paused, edited, or optimized at any time.
AI-Powered Personalization
AF Outreach introduces a guided AI workflow rather than simple template rewriting.
The AI analyzes company websites and public information, then generates highly contextual emails based on campaign objectives defined by the user.
This approach produces messages that are genuinely unique for each lead.
Manual Review or Full Automation
Campaigns can operate in draft mode, where emails are reviewed before sending, or in fully automated mode once prompts are trusted.
This dual approach ensures safety during testing and speed during scaling.
Unified Inbox
All replies are collected inside a single inbox, allowing users to manage conversations without switching between email clients.
This transforms outreach into a structured communication pipeline rather than a disconnected sending activity.
Deliverability & Warm‑Up System
The platform includes built-in warm-up logic with progressive daily limits.
Users are guided through safe volume increases to protect domain reputation and avoid spam classification.
Domain Diagnostics
Before sending emails, users can verify SMTP, IMAP, MX, SPF, and DMARC configurations directly inside the platform.
This ensures technical readiness and reduces delivery risks.
External Automation via n8n
Email delivery is executed through n8n webhooks, providing queue management, retry logic, and improved reliability.
This design demonstrates a production-grade separation between orchestration and execution.
AF Outreach resulted in a fully functional outreach platform tested with real campaigns.
The project demonstrates:
the ability to design complete SaaS workflows
strong understanding of deliverability and outreach constraints
practical application of AI beyond simple text generation
effective use of AI-first development tools
It also validates how Antigravity IDE can be leveraged to build complex, real-world applications rather than limited prototypes.
The platform is architecturally ready for future expansion, including multi-tenant support, team collaboration, billing systems, and additional outreach channels such as LinkedIn and WhatsApp.
AF Outreach reflects my approach to automation: using AI where it provides leverage, and maintaining human control where precision and trust matter most.
Developed by Alessandro Federici – AF Automations.
