Loom Video: https://www.loom.com/share/90c55c1a0fc842e282b75dff0b2635a3

📌 The Problem

Evaluating a company manually takes time, attention, and specific skills:
understanding positioning, assessing the website structure, analyzing trust elements, identifying strengths and weaknesses, spotting automation opportunities…

These tasks are slow, repetitive, and not scalable.

Consultants, agencies, and professionals often need quick insights about a potential client before scheduling a meeting — but doing this manually is inefficient and time-consuming.

🚀 My Solution

I built an end-to-end automation that, starting from a simple input provided through an integrated chatbot, can:

1. Visit the company’s website

2. Extract relevant content through scraping

3. Analyze the data using AI

4. Generate a complete and professionally designed PDF report

5. Upload the report automatically to Google Drive

6. Send the PDF link back to the user directly in the chatbot

Everything runs automatically in the background, supported by an advanced caching system based on a SHA-256 hash, ensuring the website is analyzed only if it has actually changed.

💬 User Experience: Everything Starts from the Chatbot

The project page features a custom chatbot UI.
The user simply enters:

• The company name

• The website URL

From that moment, the entire automation workflow runs on its own.
The user receives the final PDF link directly in the chat.

⚙️ How It Works (Step-by-Step)

1. Cache Check (SHA-256)

• The scraper fetches the site's HTML

• A SHA-256 hash is generated based on the content

• The hash is compared with records inside an internal cache/database

  • If the hash matches → the previous report is reused (no scraping needed)

  • If the site has changed → a new full analysis is triggered

This approach increases performance, reduces API usage, and avoids unnecessary load.

2. Dynamic Web Scraping

The automation extracts structured data including:

• Headline & value proposition

• Service/product pages

• Calls-to-action & contact elements

• Blog articles & content structure

• Trust elements (testimonials, client logos, FAQ)

• UX clues & page navigation

• Detectable tech stack

3. AI-Powered Business Analysis

AI interprets all extracted data and produces an in-depth evaluation covering:

• Company positioning

• Lead generation quality

• Authority & trust signals

• Communication clarity

• UX & page structure

• Content quality & SEO basics

• Opportunities for process automation

Each section includes qualitative notes and actionable recommendations.

4. Automated PDF Generation

The system generates a professional PDF containing:

• Company overview

• Detailed analysis across all areas

• Strengths & weaknesses

• Optimization suggestions

• Automation opportunities tailored to the business

• Final recommendations

5. Automatic Upload to Google Drive

The PDF is uploaded to a dedicated Google Drive folder, enabling easy storage, sharing, and version control.

6. Delivery to the Chatbot

The automation sends the final Google Drive link directly to the user inside the chatbot conversation.

Instant delivery. Zero friction.

🔌 Additional Integrations (Optional & Already Supported)

This automation is modular and can be expanded with several add-ons:

Review Analysis

• Import Google Business Reviews

• Import Trustpilot Reviews

• AI sentiment analysis

• Insert reviews into the final PDF

Report Delivery Options

• Email send-out

• WhatsApp delivery

• Slack notifications

• Telegram alerts

Sales / CRM Features

• Push lead data into CRM (HubSpot, Pipedrive, GoHighLevel, etc.)

• Auto-assign the lead to the sales team

• Trigger custom follow-up workflows

• Multi-company benchmarking (extendable feature)